Lavley x Dominic ยท D2C plan

Lavley.com in Q4

1

Where lavley.com is today

Your latest saved numbers, through September 18.

1.2% of revenuelavley.com's share in September so far, up from 0.5% in August. The goal is 10%.
$14k a yearWhat the last 30 days add up to over a full year. The goal is $500,000.
/lavley-d2cAsk Claude any time for these numbers, for any period
2

The fall towels page

A page for your fall towel ads, built from your Shopify products. Every product click goes to its page on lavley.com.

Bundle and saveShoppers add towels and socks and watch the saving grow. Shopify applies it at checkout, with no extra app.
Gift sign-upShoppers unwrap a present to find their discount
Your adsSend the fall towel ads here instead of the full towels collection
3

Email

Every sign-up is a customer you can reach again, which Amazon never gives you.

KlaviyoThe email tool the sign-ups go into. Free to start.
Welcome emailsA short series for every new sign-up, built in Adaptive
Q4 gifting emailsHoliday campaigns to your lavley.com customers and every new sign-up
4

Your picks

A few choices from you, and the page and the emails can go live.

Bundle tiersFor example 20% off 2 items and 40% off 3 or more. The numbers are yours to set.
Sign-up offerYour site offers 20% off for signing up. Should it add on top of a bundle?
Returns on bundlesIf someone returns one item from a bundle, do they keep the saving on the rest?
Klaviyo accountOpen a free account and add me, and I'll set up the sign-up and welcome emails